Aesop was an official sponsor of the Whitney Museum’s annual Art Party, an after-hours benefit for the museum’s Independent Study Program that brought together artists, designers, and cultural figures from across New York. Aesop presented an immersive installation of its formulations and hero botanical ingredients, with exclusive gifting for select guests.
Working with Gia Kuan Consulting and Aesop’s events team, owned guest list strategy for the activation: researching and identifying cultural figures, coordinating outreach, and preparing a guest facesheet to brief the PR team before the event.