Sarah Pollock
The B.O.D. (Board of Directors) is an apparel company creating jumpsuits, bralettes, and limited-edition pieces “made to play, lounge, and conquer”. Their products are designed with the utmost comfort in mind and produced using deadstock fabrics.
The brand was founded by two sisters- Sarina and Rachel Rofe- in memory of their mother Holly, who always dressed to the nines in the comfiest jumpsuits and looked effortlessly chic while doing it. The B.O.D. is small but mighty,
Upon the B.O.D.’s launch, I helped shape the brand identity, voice, and supporting visuals across digital platforms. I delivered periodic brand audits, consulting on creative direction, brand strategy and positioning, partnerships and collaborations, and community-based marketing initiatives to strengthen customer loyalty and engagement.
*No photography is my own*. Content provided and produced by Sarina Rofe, Rachel rofe,and Board Member community UGC.
Contributing copy:
Welcome to the Board!
Why We Do What We Do