Sarah Pollock
Using previously shot images, Zoe’s personal inspirations and her target audience (via social media metrics, girls ages 14-35) as references, I approached this brief as creating a digital home base where those who she reaches from different corners of the internet can step into her world- literally, of course, but also conceptually. I aimed to create a visual throughline, connecting the touchpoints she already has in various places on the internet and propelling her creative vision to one that is clearer and more tangible.
Her world is girly, without being too childish. It’s dreamy, hopeful, dramatic, emotional, and humorous. It’s also friendly, accessible, relatable, and engaging, but with a certain edge that is uniquely Zoe.