Strategy & Brand Building Project

The B.O.D.              

Brand Strategy & Launch

Into the Gloss

CONCEPTBrand Audit, Creative Direction & Content Strategy

Warby Parker

CONCEPTSummer Campaign Creative Direction

The Brooklyn Mavens

WIP

Brand Strategy & Creative Direction



Art Direction & Visual Work Project

Zoe Clark              

Website & Merch Suite

Sophia Roe

WIP 

Newsletter Design & Art Direction



Selected Collaborations Project

Aesop               

WIP 

Queer Library 2026

Moussse Skincare

U.S. Brand Launch

Kim Shui

NYFW Runway Show

Zoe Gutavia Anna Whalen

NYFW Runway Show

Reese Cooper

RCOS Women’s Clothing Launch

Aesop

Aesop x Whitney Art Party Activation

Criterion Collection

Dover Street Market Pop-Up



ArchiveProject

Sketchbook

Illustration

Travel diaries

Photography & Writing

Jojo Rabbit Collage

Collage Art

“Where I’ve Been”

WIP 

Essay; Zine

“I am a collection of everything I’ve ever loved”

Website

Criterion Collection
Dover Street Pop-Up




Press Outreach
Community Outreach
Editorial Support


Context:
During the Fall/Winter 2025 season, the Criterion Collection expanded its cultural reach through holiday press placements and a retail collaboration with Dover Street Market New York and Dover Street Market Los Angeles. 

The installation recreated the brand’s iconic Criterion Closet experience, inviting guests to browse the film catalog, select their favorite titles, and capture a Polaroid portrait with their picks, while coverage across fashion and culture publications introduced the collaboration to new audiences.



Role:Contributed to press and community list development and editorial pitch that helped land coverage across fashion and culture publications.

Coordinated RSVPs for pop-up.


Selected Press Placements:Variety
DAZED
Cultured Magazine
NYT Wirecutter
i-D
Highsnobiety
10 Magazine
V Magazine
Autre Magazine
CNN Underscored
NYLON
HYPEBEAST




Photos provided by Criterion Collection.






Polaroids by Charles Ceasar.


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