Sarah PollockInfo, Contact, Note on AI





Strategy & Brand Building Project

The B.O.D.              

Brand Strategy & Launch

Into the Gloss

CONCEPTBrand Audit, Creative Direction & Content Strategy

Warby Parker

CONCEPTSummer Campaign Creative Direction

The Brooklyn Mavens

WIP

Brand Strategy & Creative Direction


Art Direction & Visual Work Project

Zoe Clark              

Website & Merch Suite

Sophia Roe

WIP 

Newsletter Design & Art Direction


Selected Collaborations Project

Aesop               

WIP 

Queer Library 2026

Moussse Skincare

U.S. Brand Launch

Kim Shui

NYFW Runway Show

Zoe Gutavia Anna Whalen

NYFW Runway Show

Reese Cooper

RCOS Women’s Clothing Launch

Aesop

Aesop x Whitney Art Party Activation

Criterion Collection

Dover Street Market Pop-Up


ArchiveProject

Sketchbook

Illustration

Travel diaries

Photography & Writing

Jojo Rabbit Collage

Collage Art

“Where I’ve Been”

WIP 

Essay; Zine

“I am a collection of everything I’ve ever loved”

Website
Sarah Pollock is a brand strategist and creative director based in New York City.

Her work sits at the intersection of cultural intelligence and business strategy: building brands that know who they are, what they stand for, and how to express themselves with precision and taste. 

She has spent the better part of her early career leading creative strategy for founders and small teams across fashion, lifestyle, and DTC brands, all while living, working, and traveling across Europe, Asia, and the Middle East. She is increasingly focused on bringing that lens to technology companies actively shaping how people create, communicate, and experience the world.


(LINKEDIN)
(EMAIL)

Expertise

STRATEGY & BRAND

Brand Positioning & Narrative
Cultural & Competitive Analysis
Content & Campaign Strategy
Communications & PR Strategy   Community & Influencer Strategy
AI Search & Answer Engine Optimization
Event & Experiental Strategy

CREATIVE & EXECUTION

Art & Creative Direction
Graphic Design & Visual Identity
Copywriting & Content
Illustration



Tools & Fluency Adobe Creative Suite
Figma
Canva AI TOOLS
Claude
ChatGPT
Perplexity
Google Gemini/Veo/Nano Banana
NotebookLM
Gamma
Magnific
FloraAI
Tropes.fyi PROFICIENT IN
Google Workspace
Microsoft365
Sprout Social
Notion
Asana
AirTable


Selected Clients: Sophia Roe
Mindy Seu
MCM
Rocky’s Matcha
Julie Care
Samsøe Samsøe
Reese Cooper
Extreme Cashmere
Aesop
Soft Hours
ThreeASFOUR
Fox Lab
The Brooklyn Mavens

Zoe Gustavia Anna       Whalen
Pratt Fashion Show
Moussse Skincare
Sukeban
Frame in Frame: NYCxDesign Swiss         Exhibition
Kim Shui
Criterion Collection
Sanderlak
The B.O.D.
Zoe Clark

Education:
University of Florida
BSBA Information Systems
Minor in Sustainability
2021

Shillington Education
Certificate in Graphic Design
2021