Strategy & Brand Building Project

The B.O.D.              

Brand Strategy & Launch

Into the Gloss

CONCEPTBrand Audit, Creative Direction & Content Strategy

Warby Parker

CONCEPTSummer Campaign Creative Direction

The Brooklyn Mavens

WIP

Brand Strategy & Creative Direction



Art Direction & Visual Work Project

Zoe Clark              

Website & Merch Suite

Sophia Roe

WIP 

Newsletter Design & Art Direction



Selected Collaborations Project

Aesop               

WIP 

Queer Library 2026

Moussse Skincare

U.S. Brand Launch

Kim Shui

NYFW Runway Show

Zoe Gutavia Anna Whalen

NYFW Runway Show

Reese Cooper

RCOS Women’s Clothing Launch

Aesop

Aesop x Whitney Art Party Activation

Criterion Collection

Dover Street Market Pop-Up



ArchiveProject

Sketchbook

Illustration

Travel diaries

Photography & Writing

Jojo Rabbit Collage

Collage Art

“Where I’ve Been”

WIP 

Essay; Zine

“I am a collection of everything I’ve ever loved”

Website

Zoe Gustavia Anna Whalen
NYFW




Backstage Coordination
Production Management
Agency Representation

Context:

During New York Fashion Week, Zoe Gustavia Anna Whalen presented her latest collection at Performance Space New York on the Lower East Side. 

The concept, inspired by medieval and historical silhouettes and playing with tention between armor and delicacy, felt more like a ceremonial performance for the senses rather than a traditional catwalk as models moved through the space among altar-like installations. 


Role:


During New York Fashion Week, Zoe Gustavia Anna Whalen presented her latest collection at Performance Space New York on the Lower East Side. 

The concept, inspired by medieval and historical silhouettes and playing with tention between armor and delicacy, felt more like a ceremonial performance for the senses rather than a traditional catwalk as models moved through the space among altar-like installations. 


Selected Press Placements: Vogue
Vogue Runway
The New York Times
Washington Post
Teen Vogue
Fashion Network
Purple Magazine
WWD
W Magazine
DAZED
i-D
Marie Claire



photo by Bobbi Munez




photos by Nikki Mirsaeid


photos by Pete Hopkins



PHOTOS BY ME





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Zoe Chait
Keiyaa
lrcnyc.online
Keiyaa
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Annabelle Weatherly
Laird Boreilli-Persson
Laird Boreilli-Persson
Anna Tess
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Faran Krentcil
Maimoun store
Michael Cuby
Precious Okoyomon
Zarko Davinic
Nick Haramis
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Anna Tess
Emma Childs
José Criales
Kelly Reid
Camilla Carper
Anna Tess
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video by Kelly Reid



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