The B.O.D.
Into the Gloss
Warby Parker
The Brooklyn Mavens
WIP
Zoe Clark
Sophia Roe
WIP
Aesop
WIP
Moussse Skincare
Kim Shui
Zoe Gutavia Anna Whalen
Reese Cooper
Aesop
Criterion Collection
Sketchbook
Travel diaries
Jojo Rabbit Collage
“Where I’ve Been”
WIP
“I am a collection of everything I’ve ever loved”
Activation Production Support
Gifting and Seeding
Community Outreach
Gifting and Seeding
Community Outreach
Moussse is a new skincare line designed in Paris and formulated in Switzerland. It was founded by former Barbara Sturm CEO David and his wife Heléne to combat stressed city-skin.
The line features a patended Moussseshield complex to soothe and protect the skin barrier. In March 2026, they recruited Gia Kuan Consulting to assist with their official U.S. launch.
Working alongside the GKC team on Moussse's launch, I helped coordinate on-site setup for the Ludlow Street activation and coordinated the brand's gifting and seeding program — managing logistics to get 80 shipments of product into the right hands at launch.
CAMPAIGN GRAPHICS BY DUSC STUDIO
PRODUCT GIFTING
Built seeding shipments- hand-wrote cards and built and packed each box to send out from NYC HQ.
LUDLOW STREET POP-UP
— coordinating vendors and helping curate the space ahead of doors. Supported guest experience throughout the event.
treats by Sid Starkman