Sarah PollockInfo, Contact, Note on AI





Strategy & Brand Building Project

The B.O.D.              

Brand Strategy & Launch

Into the Gloss

CONCEPTBrand Audit, Creative Direction & Content Strategy

Warby Parker

CONCEPTSummer Campaign Creative Direction

The Brooklyn Mavens

WIP

Brand Strategy & Creative Direction


Art Direction & Visual Work Project

Zoe Clark              

Website & Merch Suite

Sophia Roe

WIP 

Newsletter Design & Art Direction


Selected Collaborations Project

Aesop               

WIP 

Queer Library 2026

Moussse Skincare

U.S. Brand Launch

Kim Shui

NYFW Runway Show

Zoe Gutavia Anna Whalen

NYFW Runway Show

Reese Cooper

RCOS Women’s Clothing Launch

Aesop

Aesop x Whitney Art Party Activation

Criterion Collection

Dover Street Market Pop-Up


ArchiveProject

Sketchbook

Illustration

Travel diaries

Photography & Writing

Jojo Rabbit Collage

Collage Art

“Where I’ve Been”

WIP 

Essay; Zine

“I am a collection of everything I’ve ever loved”

Website
Into the Gloss

Brand Audit
Creative Direction
Content Strategy



Context: Into the Gloss has been a reference point for me since I was sixteen. Long before Glossier existed — when ITG was just a blog run by a small, visible team out of downtown New York — I was reading it religiously from Boca Raton, feeling genuinely part of a community that had no reason to include me yet. I've followed most of the original ITG team on Instagram ever since.


Problem: When I noticed ITG had gone quiet, I couldn't make sense of it — not just because it was a brand I loved, but because the timing made no strategic sense. Beauty discourse has never been more mainstream. You no longer have to be a beauty obsessive to have opinions about skincare routines, lip liner, or what Sabrina Carpenter's stage makeup says about the moment we're in. And yet the platform that invented beauty-as-culture, founded specifically to cut through hard-sell marketing noise, is barely whispering. 

ITG was built to solve exactly the problem we have right now — except in 2026 it's not department store saleswomen pushing product, it's your entire feed. We've never needed its voice more


Approach: The diagnosis was straightforward: ITG feels dormant. A brand that once defined beauty culture online had gone quiet at exactly the moment the internet needed it most — visually flat, digitally passive, and largely absent from the platforms and formats where beauty conversation actually lives today.

The proposal operates on two tracks simultaneously. The first is strategic — getting ITG active, fluent, and visible in the current digital landscape. This meant rethinking the content cadence, building out a social presence with genuine rhythm and personality, developing a YouTube and video framework that brings the brand's editorial voice into motion, and recommending UX improvements that make the site itself feel as considered as the content it publishes.

The second track is creative — giving ITG a visual language worth coming back for. The reference point was the feeling of a juicy, personality-driven print magazine colliding with the sleek editorial world Glossier built — the flash photography, the effortless city-girl energy of Alexa Chung and Chloe Sevigny, the sense that beauty is fun and weird and sophisticated all at once. 

This translated into a specific visual direction for social thumbnails and graphics, a photography style that feels like a natural evolution of the flash editorial ITG was once known for, and a content and design system that takes the keywords already at the heart of the brand and brings them to life in ways that feel both familiar and new.


Proposition: What would it look like to bring ITG back — not as nostalgia, but as the most relevant beauty publication of right now.















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